Business Opportunity Rule #535221-00107

Submission Number:
j Taylor
CONSUMER AWARENESS INSTITUTE - and JON TAYLOR & CO. - and advisor, Pyramid Scheme Alert
Initiative Name:
Business Opportunity Rule
David A. Wentz, President of USANA Health Sciences, Inc. (comment #535221-00013, dated 5/22/2008) has come under fire recently for a bevy of misrepresentations and as a result, numerous class actions against his company by investors, as well as by participants in the USANA – MLM scheme. No wonder he wants to take the company private, and no wonder he supports the DSA in gaining an exemption from making meaningful disclosures to recruits (as well as to investors by going private). Companies like USANA offer powerful examples of why - if any companies need a Business Opportunity Rule - it is MLM companies. Comparatively speaking, you can forget all the rest. For the facts and a correct and consumer-oriented rebuttal of the points made by USANA and the DSA, see attached rebuttal of DSA comments by Consumer Awareness Institute – Comment #535221-00091. Respectfully submitted, Jon M. Taylor, MBA, Ph.D., Pres. CONSUMER AWARENESS INSTITUTE, and Pres., Jon Taylor & Co., 291 E. 1850 South, Bountiful, UT 84010. Email: