Business Opportunity Rule #535221-00062

Submission Number:
Andrew Faridani
Sterling Opportunity Inc. DBA Breeze
Initiative Name:
Business Opportunity Rule
To whom it may concern: On behalf of Sterling Opportunity Inc. DBA Breeze, I am writing regarding the Federal Trade Commission’s (FTC) Revised Proposed Business Opportunity Rule, R511993. We strongly value FTC’s efforts to consider the views of thousands of direct sellers who are out working very hard ethically selling value added products to the mass public and fully agree with your conclusion that revisions to the originally proposed rule were necessary to exempt legitimate direct sellers from coverage. As Breeze is a direct selling company and a member of the Direct Selling Association, we recognize and support the FTC’s important consumer protection role and share your commitment to protecting the public from unfair and deceptive business practices that undermine consumer confidence in legitimate business enterprises such as our own. It brings comfort to know that the general public is being protected from unscrupulous companies who give credible corporations in this industry a bad name. We here at Breeze appreciate the FTC efforts to safeguard the public and ethical direct selling companies. Being a member of the DSA, we feel that this organization is here to protect firstly and most importantly the consumers and also to aide direct selling companies in educating them on how to practice the highest level of business ethics and service to consumers. We also fully agree with the comments and suggestions submitted to the FTC by the Direct Selling Association, and trust that you will incorporate these helpful recommendations as you work to implement the improved and revised business opportunity rule. We appreciate your time in reading our views, and if you require additional information, please do not hesitate to contact me. Sincerely, Andrew Faridani Director/President Sterling Opportunity Inc. 3914 Seaton Place Las Vegas, NV 89121 1-416-910-8510