Business Opportunity Rule #535221-00059

Submission Number:
David Lisonbee
4Life Research
Initiative Name:
Business Opportunity Rule
TO: Federal Trade Commission/ Office of the Secretary FR: 4Life Researchâ„¢ Executives RE: Revised Proposed Business Opportunity Rule, R511993 DT: May 27, 2008 To Whom It May Concern: We write in regards to the Federal Trade Commission's (FTC) Revised Proposed Business Opportunity Rule, R511993. We appreciated the FTC’s consideration of direct sellers around the country and concur with your conclusion that revisions to the originally proposed rule were necessary to exempt legitimate direct sellers from coverage. As a direct selling company and member of the Direct Selling Association (DSA), 4Life® recognizes and supports the FTC’s important consumer protection role. We share your commitment to protect the public from unfair and deceptive business practices that undermine consumer confidence in legitimate business enterprises such as our own. We also fully concur with the comments and suggestions submitted to the FTC by the DSA and trust that you will incorporate these helpful recommendations as you work to clarify and implement the revised business opportunity rule. We appreciate your consideration of our views. For additional information, feel free to contact our offices. Sincerely, David Lisonbee Steve Tew Founder & CEO President 4Life Research 4Life Research