Business Opportunity Rule
I am writing regarding the Federal Trade Commissionâ€™s (FTC) Revised Proposed Business Opportunity Rule, R511993. We appreciated the FTCâ€™s good faith efforts to consider the views of thousands of direct sellers like Initial Outfitters and concur with your conclusion that revisions to the originally proposed rule were necessary to exempt legitimate direct sellers from coverage. As a home party company and member of the Direct Selling Association, we recognize and support the FTCâ€™s important consumer protection role and share your commitment to protecting the public from unfair and deceptive business practices that undermine consumer confidence in legitimate business enterprises such as our own. We also fully concur with the comments and suggestions submitted to the FTC by the Direct Selling Association, and trust that you will incorporate these helpful recommendations as you work to perfect, clarify, and implement the improved and revised business opportunity rule. Thanks for considering this.