Business Opportunity Rule #535221-00034

Submission Number:
Barry Murov
Reliv International, Inc.
Initiative Name:
Business Opportunity Rule
Re: Revised Proposed Business Opportunity Rule Dear Mr. Secretary: I am writing on behalf of Reliv International, Inc. regarding the Federal Trade Commission’s (FTC) Revised Proposed Business Opportunity Rule, R511993. We appreciated the FTC's good faith efforts to consider the views of thousands of direct sellers. We agree with your conclusion that revisions to the originally proposed rule were necessary to exempt legitimate direct sellers from coverage. As a direct selling company and member of the Direct Selling Association, we recognize and support the FTC’s important consumer protection role. We share your commitment to protecting the public from unfair and deceptive business practices that undermine consumer confidence in legitimate direct selling companies such as Reliv. We also fully concur with the comments and suggestions submitted to the FTC by the Direct Selling Association, and trust that you will incorporate these recommendations as you work to perfect, clarify, and implement the improved and revised business opportunity rule. We appreciate your consideration of our views, and if you require additional information, please do not hesitate to contact me. Sincerely, Barry Murov Vice President of Corporate Communications Reliv International, Inc. Phone: 636.733.1303