Business Opportunity Rule #535221-00008

Submission Number:
Michael Bennett
The Longaberger Company
Initiative Name:
Business Opportunity Rule
On behalf of The Longaberger Company and our 45,000 independent home consultants nationwide and 2500 employees in Ohio, we appreciate the FTC's good faith efforts to consider the views the Direct Selling Association, its member companies and hundreds of thousands of direct sales people in the United States regarding the proposed Business Opportunity Rule. Additionally, we appreciate the Commission's decison to revise the proposed rule to exempt legitimate direct sellers from coverage. We recognize the Commission's important work in the area of consumer protection and support the work of the FTC in protecting the public from unfair and deceptive business practices that undermine consumer confidence in legitimate business enterprises such as our own. We concur with the comments and suggestions submitted to the FTC by the Direct Selling Association and we respectfully request that the Commission carefully consider DSA's position as you finalize a Business Opportunity Rule. Thank you very much.