Curt Parker Jewelers
Guides for the Jewelry, Precious Metals, and Pewter Industries
I think it would be a mistake to "reclassify" what platinum is. It could also give an industry facing serious challenges another black eye. When one person is going to be undercutting platinum sales due to raw content and substituting cheaper materials someone selling legitimate 90 or 95 percent pure platinum will be viewed as a thief. Soon the public would turn away from platinum because they couldn't believe EITHER person in their mind. Gold HAS to be alloyed because in its pure form it is too soft for everyday wear. Thats why no one sells 90 or 95 percent pure gold items. Platinum has forever been sold as an item of purity and should remain so. A small section of the public actually wears platinum jewelry due to an allergic reaction in gold alloys to begin with.