As a mother of a young child, I applaud these guidelines and hope that industry leaders will follow them. This hope is rather dim in light of the millions of dollars they have already spent trying to oppose these completely voluntary guidelines. The amount of money being used to oppose the guidelines gives us all a sense of what must be on the line for them, and it isn't about our children's nutrition. Instead, it is about hooking the youngest members of our society on their brands as early as possible. This seems crazy given the fact that most children have no income of their own and cannot spend money as they please. So instead of trying to get to the consumers with money to spend, the food industry and media goes to children to create false needs and want for food that is not nutritious. Yes, parents can fight against this and many do. I even have chosen not to have a television in my home in part to keep the constant flood of advertisements in check. But the advertisements are everywhere - on busses, billboards, bus stops, in magazines and stores. I also make food decisions for my family based on nutritional content and what we like to eat. But with the constant flood of advertising for snack foods, fast food, sodas and candy that is focussed on my children make that a hard fight. These guidelines, if followed, at least could get us all headed in the same direction. A direction of helping families chose more nutritious food for themselves.