Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513
I am writing to request your support on an issue of great importance to the food industry. As you may know, last April, the Federal Trade Commission issued proposed guidelines for foods and beverages advertised and marketed to children and adolescents under 18 years of age. The FTC developed these proposed guidelines in cooperation with three other federal agencies -- the Food and Drug Administration, the US Department of Agriculture, and the Centers for Disease Control in response to a mandate from the Congress. The proposed guidelines would establish extremely stringent nutrition standards for foods marketed to children and adolescents. As written, they would preclude the marketing of all of the foods that Campbell and many other food companies currently advertise to children, including those that satisfy the government s definition of healthy. Because the definition of marketing in the proposed guidelines is so broad including, for example, anything on product packaging that could appeal to children or adolescents the commercial viability of continuing to manufacture these products at all would be in serious doubt. Campbell is a strong supporter of efforts to promote sound nutrition and alleviate childhood obesity. However, for reasons stated in the materials linked to this letter, we believe that the proposed guidelines are ill-conceived and would be counterproductive. The period in which the FTC will accept comments on these guidelines concludes on July 14, 2011. We would appreciate it if you would take a few moments to send comments urging the FTC to withdraw this proposal, and to encourage your representatives in the Congress to oppose them. Please click on this link http://www.bipac.net/alert.asp g=campbells to reach a website that provides a sample letter and additional information about simple steps you can follow in order to express a position on this matter. If you have any questions, please feel free to contact Kelly Johnston, Vice President Government Affairs, at firstname.lastname@example.org, or at 856-968-4367. We appreciate your consideration of this request.