Safe Internet Alliance
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
In response to increasing consumer demand, the Federal Trade Commission has recommended the creation of a Do-Not-Track service that would allow consumers to opt out of online data tracking by advertisers. We firmly believe that consumers have the right to decide who can track their actions online, when those actions can be tracked and what information about those actions can be tracked. However, the question of whether this should be a government regulated function, or an industry driven function is worth considering. The attached comments from the Safe Internet Alliance address these challenging questions.