Youth Empowered Solutions
Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084
Four Loko is a product of the most irresponsible nature. Besides containing more alcohol content in one bottle (thereby encouraging binge drinking), it is packaged and advertised in a way that is overwhelmingly more appealing to an audience of people who are not of the legal drinking age. I do believe that the company has intentionally done this. The proof is in the results of how many young people under 21 years of age have used this product. In fact, in people who are over 21 the use of this product is seen as a joke and meant to signify that one is not mature. The use of this product would not be so high in the underage community if the marketing were not so successful. Action must be taken against this product. It's not worth the cost of the harms in our community.