Guides for the Use of Environmental Marketing Claims, Project No. P954501 #00226 

Submission Number:
Jessica  Taylor
Initiative Name:
Guides for the Use of Environmental Marketing Claims, Project No. P954501
I feel that the wording that is allowed to be used on these products should no longer be deceptive. I don't know if it is possible, but I would love to be able to buy a product that says Green, or Eco-Friendly, and have it backed up that yes, it really is ok for our enviroment. If a company would like to use certain words to describe their products, then that product needs to pass a test to be able to use such wording. What test? I have no clue. If there is no clear guidelines to what constitutes "eco-friendly", then maybe we should make this a top priority. It is my opinion that there should be certain levels of enviromentally friendly. Green could be 100%, which would mean absolutely no impact on the enviroment, including transportaion. Blue could be 95%, and then a requirement of explination at to why the product is only 95%, so that the consumer can make their own decision as to wether they want to purchase that product with it's "side-effects" on the enviroment. I think in this situation, you need to dumb-down the labeling, so that the average consumer can comprehend the information and make the best decision based on their own principles. If you make the information to complicated, then we are going to keep going in the wrong direction, because I believe the consumer will not want to take the time to educate themselves on what certain terms mean. Along with all of this, there are certain things that are more devestating to our enviroment than others, like the deforestation of virgin rainforests. Such things should make the product uneco-friendly, and there for there is no right to use such wording at all. I feel that if certain things were taboo, and companies really wanted to go on the path of creating products that won't harm our enviroment, then they may feel some pressure to change their ways, and in turn be able to use the special wording. Thank you for letting me express some of my opinions and ideas.