Guides for the Use of Environmental Marketing Claims, Project No. P954501
Dear FTC, I understand that you have made a preliminary decision to not address “natural” claims in your revised “Green Guides.” I urge you to change that by forbidding any company that uses products derived from genetically modified organisms (GMOs) to refer to its ingredients as “natural.” GMOs are clearly NOT natural. They swap genes across species and kingdoms creating new combinations that could never naturally occur. As a consumer, it is reasonable and normal to interpret “natural” as being without GMOs. Claims to the contrary are clearly misleading. Likewise, the GMOs on the market are certainly not “Green” and should never be allowed to be greenwashed as such. They use hundreds of millions of pounds more herbicide, damage soil ecology, harm beneficial insects, pollute waterways and the water supply, and cross pollinate with wild relatives. Moreover, their self-propagating genetic pollution can persist in the environment permanently, outlasting the effects of global warming and nuclear waste. Thank you for requiring honest marketing claims that will not confuse GMOs with natural, green, or eco-friendly.