Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084
As an educator on a college campus, it greatly disappoints me when a business can create and market what I consider to be a public health hazard under the guise of free trade. Colleges and universities have worked hard to educate students on the hazards of alcohol misuse and underage drinking. When a company (with apparently no social conscience)can knowingly market a product that has such negative health and social consequences, without regard for its impact other than the company's financial bottom line, its time for the government to intercede. In my mind, this is the case for the makers of Four Loco. After having multiple Attorneys General file suit against them in the past, apparently they have rebranded and repackaged the same health hazard and are seeking the support of the Federal Trade Commission to reintroduce their product. I urge you to look carefully at Four Loco's efforts to reintroduce a public health hazard. On my campus Four Loco is known as "Blackout in a Can" and "Alcopop". We did away with Joe Camel being marketed to children, we can also stop the "Blackout in a Can" from being marketed to young people!