Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084 #00071 

Submission Number:
00071 
Commenter:
John Daviau
State:
Initiative Name:
Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084
I respectfully request that FTC withdraw this agreement based on lack of science, as well as lack of support from the public health community and other industry members, and instead propose a more effective solution to these problems.This proposed solution does not solve the fundamental problem that these sweetened alcoholic beverages with up to 12% alcohol content will still be sold in 23.5 ounce containers. While the research has not clearly proven these products as packaged and marketed will be most appealing to underage drinkers, youth focus groups in my community demonstrate that youth think they are the taget audience for these products.Also, there is no scientific evidence that a label listing the number of standard drinks in one container will prevent drinkers from consuming the entire can at one time. Given the target market for these products as mentioned above, it's likely that such labeling will not only backfire but serve as a marketing tool to underage drinkers.