I strongly support the creation of a a "Do Not Track" mechanism, to be available to all consumers. Granted, there may be a benefit to consumers, who may be informed of new products and services, based on information gathered by tracking. However, consumers should be given the choice of being tracked, even for this or other good purposes. Online searching and browsing conducted in one's home, on one's own computer--should not be monitored any more than one's snailmail or phone calls should be monitored without one's express permission, or for some compelling and legally permitted reason. I hope that the FTC succeeds in the daunting task of addressing the dangers posed by the ever-evolving Internet technology. Such can be used for good, but consumers should be given the right to make that determination for themselves, as regards their own browsing and searching activities.
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" #00064
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"