I have been using organic labeled bath/shampoo products for about 20 years. However until about 5 years ago I was not aware that many organic labeled products (such as some Avalon or Jason products) had some unhealthy ingredients in them. I felt betrayed that products labeled "organic" were not truly healthy. I feel that the labels on these products need to be changed because they are misleading. I now buy only USDA certified organic bath/shampoo products.