Guides for the Use of Environmental Marketing Claims, Project No. P954501
Labeling something as "green" in today's world is a vast difference from that of what it meant in yesteryears. It used to be a bad thing, meaning 'inexperienced', 'envious', or 'sick'. Now, it is looked on as a good thing because, obviously, the ideas behind it are everything to do with being good. Labeling something as 'good' is just about as helpful as labeling something as 'bad'. It only increases skepticism among the masses. Just to be fair, those things which are viewed as completely opposite of being green should be labelled as well, however, they should be labelled in such a way as to inform consumers that the product they are about to buy carries with it explicit negative effects on the environment, wildlife, and overall health and well being. If for no other reason, at least it would be an interesting test.