Just last week, I became aware that leaders from 18 federal agencies came together to develop a National Prevention Strategy for the country, released in June 2011. Chairman Jon Leibowitz, FTC, is listed as a member of the National Prevention, Health Promotion, and Public Health Council which developed this national strategy. One of many 'priorities' is 'preventing drug abuse and excessive alcohol use (pg. 32). There is absolutely no evidence of prevention, health promotion, or public health being considered in this proposed consent agreement with Phusion Projects, LLC, nor any understanding that it is products such as Four Loko that are designed entirely to PROMOTE excessive alcohol use. When you put a sweetened drink that's 12% alcohol by volume in a 23.5 oz. can and call it Four Loko (which is then often sold in convenience stores for 2 for $5 or 2 for $4) you've essentially created a product that defines and enables binge drinking. There is no evidence that adding a label with the standard drink equivalent and a resealable cap will prevent or reduce binge drinking. Our coalition has been working to prevent underage and binge drinking for nearly 20 years. Despite our efforts, alcohol remains the most abused drug by youth and young adults, and is a leading factor in senseless death and tragedy. Products such as Four Loko run in direct opposition to community prevention effots. We need much more from our federal agencies than committees, reports, and more research. Unless the makers and marketers of deceptive and deadly products are held accountable for their actions, communities will continue to suffer the consequences. We need our federal agencies to take ACTION that will make a DIFFERENCE.
Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084 #00022
North Coastal Prevention Coalition
Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084