Marketing for Green
Guides for the Use of Environmental Marketing Claims, Project No. P954501
My question or comment pertains to the use of the term "environmentally friendly". If the term is used as part of a mission or value statement, is the use of the term in this context discouraged? In this instance, the term is not used as part of a product or service claim, but rather is used to convey a belief in ideals or core values of an organization or business.