16 CFR Part 424 Retail Food Store Advertising and Marketing Practices Rule, Project No. P104203
I shop at The Andersons, CVS, Discount Drug Mart, Giant Eagle, Kroger, Meijer and Walgreens. People respect my ability to squeeze the most out of the shopping experience. In a perfect world (for manufacturers), sale items run when coupons are not available. If a product is not available during sale dates, the merchant issues a rain check. Some expire (Discount Drug Mart, Kroger, and Meijer), the others don't. The trick is to wait for a coupon. Then you benefit from the sale price and the coupon, for double savings. As long as rain checks are issued, I don't see a problem.