A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
I applaud the FTC for a great step towards privacy. I think this should be an option and a choice consumers deserve. The real issue however is companies that install cookies without permission and I am hoping this will be curtailed through this mechanism. I think marketers and business stands to benefit as people who allow tracking are more willing customers. This law will also lead to innovation in the online ad industry.