Alcohol Reports: Project No. P114503 #00002 

Submission Number:
Woman's Christian Temperance Union
Initiative Name:
Alcohol Reports: Project No. P114503
The total focus of alcohol advertising is to gain new customers and increase sales. Although alcohol industry representatives would argue otherwise, it is apparent that the ultimate aim is not just to gain new customers but to popularize their products with youth and gain youthful drinkers. After all, who will replace the 100,000-plus who die each year from alcohol-related causes in the USA? Those customers who die from their product must be replaced and so the advertising naturally seeks to interest and allure the young. As with the female black widow spider who kills her mate after being fertilized, the alcohol industry lures its victims, when young, to a deadly course of action and a fatal end. I urge the Federal Trade Commission to closely monitor and regulate the beverage alcohol industry. We are not speaking of the untimely, tragic deaths of Americans by terrorists over the years. Those numbers pale in comparison with the 100,000-plus each year who die from the results of imbibing alcohol. This is corporate greed at its worst.