Understanding Competition in U.S. Prescription Drug Markets: Entry and Supply Chain Dynamics
Last month we filled a script for a long time customer on OptiumRx. This moth we received a message that we couldn't fill the rx because of a contract issue. We immediately called and asked what was going on. They said it was geographic issue. It turns out that since the customer lived in the neighboring town which is 5 miles away he had to have the script filled there since he lived in that town. It turns out that I have that Pharmacy also so we keep the business with us. The problem I have is this gentleman doesn't have any options anymore. He should be able to drive to a contracted Pharmacy of his choice.