Request For Research Presentations For the PrivacyCon Conference
The submitted work is part of an ongoing research project that aims to evaluate the welfare implications of sponsored advertising online. Specifically, this effort is an ongoing empirical effort to study the impact of targeting on consumer prices. In this study, we mine price and advertising data for a large sample of products sold online using a popular search engine, and investigate the relationship between sponsored search advertisements and consumer prices across those products. Early results suggest a disparity between prices of products in organic vs. sponsored search results.