16 CFR Part 316; CAN-SPAM Rule: Rule Review; Request for Public Comments; Project No. R711010 #00098

Submission Number:
00098
Commenter:
Outi Tuomaala
Organization:
L-Soft
State:
Outside the United States
Initiative Name:
16 CFR Part 316; CAN-SPAM Rule: Rule Review; Request for Public Comments; Project No. R711010
Thank you for the invitation to comment, and thank you for reviewing the CAN-SPAM Rule. It is necessary to update the Rule because despite its intent, it has failed to measurably reduce spam on the Internet. Introducing the requirement of explicit prior consent is the most important single change that is necessary to the CAN-SPAM Rule. The opt-in approach is already implemented in Canada (Canada's Anti-Spam Legislation, CASL) and the European Union (The EU General Data Protection Regulation, GDPR). Together with the requirement for clear sender identification and a functional unsubscribe mechanism, double opt-in is fundamental to keeping email a productive and sustainable communication channel long into the future. Please see the attached PDF for more comments. Thank you.