16 CFR Part 316; CAN-SPAM Rule: Rule Review; Request for Public Comments; Project No. R711010
The FTC should evaluate the value of technical approaches for mechanically processing opt-out instructions, such as those defined by the IETF's RFC 8058, and encourage their use as appropriate. The current ten days opt-out period is too long. The FTC should consider making it a week or less. We realize that the FTC cannot change the text of CAN SPAM, but we note that an opt-in rather than opt-out rule, as in the European Union and Canadian laws, would be far more effective.