16 CFR Part 316; CAN-SPAM Rule: Rule Review; Request for Public Comments; Project No. R711010 #00050

Submission Number:
00050
Commenter:
D Hofstee
Organization:
State:
Outside the United States
Initiative Name:
16 CFR Part 316; CAN-SPAM Rule: Rule Review; Request for Public Comments; Project No. R711010
I work for a company that enables companies to send marketing newsletters (an email service provider). I deal with companies sending unwanted email, spam, every day. That includes any technical, legal and organisational problems that may lead up to spamming. So I know a lot about this subject. I think that it is necessary that the law follows common practice on what people want. If people do not want unrequested email, they should not receive it. The law should be in line with that thought, requiring explicit consent. The current CAN-SPAM is not sufficient at all in this regard. But it goes further. Because at some stage, and there can be many reasons, a company will break the rules. Currently the effectiveness of complaining is much too low. That should become much easier and more effective. A controling body should be more proactive and easier to approach.