16 CFR Part 316; CAN-SPAM Rule: Rule Review; Request for Public Comments; Project No. R711010
I get on the order of 2000 emails per day, all but maybe 50 of which are from organizations with which I have not chosen to do business. Sorting through these emails takes a big part of my day, to the point where I'm going to have to hire someone to deal with this. The cost of this would be substantial, something which could put my tiny business out of business. It's crazy that just because organizations make money sending this garbage out, I have to spend a fair amount of time and money getting rid of it. It's time the US got in line with the rest of the world, and made email lists opt-in rather than opt-out. I'd say that for every email list I've legitimately joined, somehow that mushrooms into 50 to 100 other lists that I don't want to be on. It takes time to get off of those lists; many of them, by the act of unsubscribing, recognize that my email address is valid, and they put me on dozens of other lists. This costs time, money, and, let's face it, lost business. It's ridiculous that I effectively have to pay to keep in business organizations with which I would not choose to do business.