In the Matter of Warner Bros. Home Entertainment Inc., File No. 152-3034 #00010

Submission Number:
00010
Commenter:
Brendan Caven
State:
Wisconsin
Initiative Name:
In the Matter of Warner Bros. Home Entertainment Inc., File No. 152-3034
I am glad to see the FTC pursuing deceptive advertising arrangements such as this one in the age of growing power of social media and Youtube personalities. While the airing sponsored content on otherwise free and unaffiliated channels is not necessarily a bad thing, both companies and their sponsored partners can and should distinguish pieces of content produced as part of a paid advertising effort from those that such channels/individuals normally produce without outside financial incentive.