In the Matter of Warner Bros. Home Entertainment Inc., File No. 152-3034
I see no financial penalty or disgorgement of profits mentioned. If I'm correct about that, this is a repeat of the Lord & Taylor decision (and maybe others I don't know of). Clearly the message is, "Do it once and do it big. If you're caught you may not get to do it again (or not the same way, anyway) but you do get to keep the profits." That'll deter the others, by golly!