16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001 #00066

Submission Number:
00066
Commenter:
MARK GRADER
Organization:
GRADER JEWELERS, INC.
State:
Connecticut
Initiative Name:
16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001
Dear Sir/Madam, -People who buy Emeryl gemstones from Yellow Emerald are not confused about they are buying. They don't believe that they are buying green emeralds or something with an equivalent market value. -The people who make these purchases also know very well that what they are buying is a form of beryl. They are told this, and it is contained in all the sales materials. Sales people are trained to say that. -The phrase "yellow emerald" does convey useful information to the consumer. It tells the consumer that it's buying a product that is the same class as an emerald, the same composition as an emerald, and in most cases, has better clarity to typical green emeralds. Therefore, the phrase provides useful information, and does not confuse the consumer. -Consumers who buy Emeryl gemstones are therefore well informed and not misled into thinking that they're buying the equivalent of a green emerald. They fully understand that they're buying a product that has some similarities to green emeralds, but some differences, and that the product has nothing like the price or resale value of a green emerald. Thank you for your time. Sincerely, Mark Grader President, Grader Jewelers, Inc.