16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001
I would like to request that the FTC revise the Handmade Claims Sect. 23.3(a) of the Jewelry Guidelines. This should be changed to recognize cast jewelry - made and designed by individual artisans/craftsmen - allowing such jewelry to be called "handcrafted cast jewelry". Again, the casting should be done by individuals vs. being produced in industrial settings/quantities. As a jewelry maker myself, I would have to agree that an individual or small business' work - i.e. not mass produced - should still be considered handmade. Although I have never personally cast jewelry, what I have heard of the process is very involved. From what I can gather: The artisan must design the item, make a prototype through carving a mold (very detailed and time consuming work), and pour the metal in. Only after all this could they re-cast the design to make more. Given all the labor and time put into such a process - it is only right to qualify these items as handmade. Therefore, it would be unfair to take away the right to use 'handmade'or 'handcrafted' in reference to such work just because the jewelry wasn't something using wire-wrapping or being soldered.