16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001 #00044

Submission Number:
00044
Commenter:
Renee Newman
State:
California
Initiative Name:
16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001
Dear Federal Trade Commission Staff, In response to your request for comments for Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001, I have listed below the reasons why I think the guidelines should forbid the use of "cultured" to describe synthetic (man-made) diamonds. 1. "Cultured" is a biological term used to describe organic things such as bacteria, cells, tissue and pearls that are grown under controlled conditions by man. "Synthesized" is the technical term used to describe inorganic things that are grown under controlled conditions by man. 2. It takes a few months to a couple of years for cultured pearls to grow in oysters or mussels. Synthetic diamonds are created in a few days in factories with machines and metal chambers. 3. Man has full control over the conditions in which synthetic diamonds are grown, whereas man cannot control the weather, which can kill the oysters or mussels in which cultured pearls are grown. 4. It's unfair to the pearl industry for synthetic diamond producers to try to equate synthesizing diamonds in a factory to culturing pearls in a mollusk by calling their stones "cultured diamonds." 5. Producers of man-made gems have been able to successfully market their products by identifying their products as lab grown, lab created or "name of manufacturer" created. So there is no reason for synthetic diamond manufacturers to use the term "cultured" other than to deceive buyers into thinking the diamonds were created naturally when there is nothing natural about their creation. Renée Newman Author of the Pearl Buying Guide and the Diamond Handbook www.reneeneman.com [REDACTED]