16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001 #00040

Submission Number:
00040
Commenter:
Matthew Winward
State:
Utah
Initiative Name:
16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001
The problem of proper disclosure is exacerbated by the use of Cultured as a pre-qualified term. It is mixing a term used to describe a symbiotic relationship between man and nature with something that is purely man. If you have to use another term after Cultured ie. Man Made or Synthetic what good does the term actually do other than create confusion that somehow man is working directly with nature to create something? Those qualifying terms that are required by the guidelines will be dropped by sellers and the FTC will be continually abused or forgotten. Is this the best method of disclosure? I call on you to drop the term Cultured from the acceptable pre-qualified terms for the above reasons.