16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001 #00032

Submission Number:
00032
Commenter:
Frank Farnsworth
Organization:
IOGC/Parle Jewelry Designs
State:
Idaho
Initiative Name:
16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries; Project No. G711001
If FTC guidelines are to allow 6 karat gold to be labeled as "gold jewelry" the consumer will be further confused as to what gold value they are receiving. May I suggest we go to the European system of labeling where the percentage of gold is disclosed rather than using the karat age system. If the goal is to disclose as best possible calling 14k .585 or 58.5% is far more open than 14k. If a consumer chooses to buy a product that is only .25 or 25% gold and they are told that rather than 6 karat they are far better informed. Further to label any product as "gold" jewelry when less than 1/2 the product is in fact gold leads to deception and should be outlawed. Respectfully, Frank Farnsworth