Agency Information Collection Activities; Proposed Collection; Comment Request; FTC File No. P144504 #23

Submission Number:
23
Commenter:
Ashley Zanatta
Organization:
Jewish Community Center
State:
New York
Initiative Name:
Agency Information Collection Activities; Proposed Collection; Comment Request; FTC File No. P144504
The FTC's proposed study of electronic cigarettes marketing and sales is critical, and all information gathered will be practically useful. I work to educate communities about the problem of tobacco use, specifically how the industry drives that use. With the emerging market of electronic cigarettes/ ENDS becoming highly popular and used among adults and youth it's imperative to gather as much information as possible in order to educate the community with substantial and concrete information. While participating in community activities and events I utilize the information from the Federal Trade Commission (FTC) regarding tobacco industry marketing. This data has been an effective resource to inform policymakers and support the development of evidence based policies to counter industry activities and essentially improve public health. We know the role tobacco marketing plays in initiation and have used this information to present to community members, youth and leaders; with these tools they are able to counter the tobacco industry. My work focuses on the effect of point of sale marketing on tobacco use. This has been an extremely successful tool used by the tobacco industry to recruit youth in becoming replacement smokers for their dying customers. Existing ENDS/ e-cigarette marketing mimics that of traditional cigarette marketing of the past, most of which is currently prohibited or highly regulated due to existing policies and laws. With the lack of research we are unable to address questions that are posed by residents in the community regarding the marketing and sales of e-cigarettes/ ENDS. Research on this would be beneficial in addressing key stakeholders, advocates and youth on this particular topic.