FTC To Host Workshop on Cross-Device Tracking Nov. 16 #00058

Submission Number:
00058
Commenter:
Ari Levenfeld
Organization:
Rocket Fuel Inc.
State:
California
Initiative Name:
FTC To Host Workshop on Cross-Device Tracking Nov. 16
Dear Secretary Clark, Rocket Fuel Inc. provides these comments, in the attached document, in advance of the Federal Trade Commission's public workshop scheduled for November 16, 2015, entitled "Cross-Device Tracking" to provide a point of view on data usage and privacy considerations. These comments are related to cross device identification techniques related to advertising technology. Sincerely, Ari Levenfeld Sr. Director of Privacy and Inventory Quality Rocket Fuel Inc.