Request For Research Presentations For the PrivacyCon Conference #00066

Submission Number:
00066
Commenter:
Yang Wang
State:
New York
Initiative Name:
Request For Research Presentations For the PrivacyCon Conference
Please find attached our submission to the FTC PrivacyCon. This paper describes results of a recent scenario-based study on American and Chinese Internet users' contextual privacy preferences of online behavioral advertising (OBA). We hope to present this work at the PrivacyCon for two reasons: (1) it presents an international perspective of the privacy issues around OBA, and (2) it provides empirical data that suggests the potential of context-aware privacy tools for OBA.