FTC To Host Workshop on Cross-Device Tracking Nov. 16 #00048

Submission Number:
00048
Commenter:
Chris Hoofnagle
State:
California
Initiative Name:
FTC To Host Workshop on Cross-Device Tracking Nov. 16
Dear FTC, The attached paper details how device enumeration is so far outside of consumers' control that it has made behavioral tracking compulsory. There is a breakdown in choice mechanisms, and this breakdown is intentional--advertisers have chosen technologies specifically in order to ensure that enumeration and tracking takes place, regardless of consumer opt out. Warm regards, Chris