In the Matter of Carrot Neurotechnology, Inc., File No. 1423132
Although I agree that this website contained some unsubstantiated claims and failure to link Dr. Seitz to the company, I think that the proposed action of FTC is inappropriately harsh. Dr. Seitz is a proven researcher in visual science and has received NIH funding for his research on perceptual learning. I believe that his intention was to disseminate this tool to the public and not to make a profit or to deceive the public. Given this, the imposed fine in Part VI seems quite out of line. I believe that the issue could be addressed by collaboration between FTC and Carrot Neurotechnology to appropriately represent their product to the public.