In the Matter of Carrot Neurotechnology, Inc., File No. 1423132
As a scientist I would like to object to the actions currently being taken against Carrot Neurotechnology. While the FTC seems to be applying a very narrow definition as what is valid scientific work, Ultimeyes was supported by a number of peer-reviewed experimental studies published in a number of well respected scientific journals. To fine a small company of two scientists $150,000 seems excessive given their supposed infraction. If their advertisements were indeed misleading, then I could easily see the need to intervene. However, to my knowledge, Carrot has removed the offending advertisements and has cooperated fully. If science is meant to make an impact in the everyday lives of the general population, then scientists should be encouraged to spread their research. To fine such a company of two scientists, for not understanding the exact letter of the law in the FTC's eyes when it comes to what comprises "scientific evidence" is ludicrous. Had this been a large company, such as Lumosity, Elevate, or BrainHQ, they would have had a team of lawyers to defend themselves. Unfortunately, in this case, the two scientists attempting to spread the benefits of perceptual learning research are being fined more than the company has in assets, and will personally made nearly bankrupt. I encourage the FTC to rethink their decision and to encourage the public release of scientific research that could benefit the general population instead of prosecuting a few well-meaning scientists who may have chosen their words poorly in the eye of the FTC.