FTC To Host Workshop on Cross-Device Tracking Nov. 16 #00016

Submission Number:
00016
Commenter:
Jonathan Bernstein
State:
Illinois
Initiative Name:
FTC To Host Workshop on Cross-Device Tracking Nov. 16
The most obvious thing to do would be to require any company that tracks any consumer, to notify the consumer exactly who is tracking, what is being tracked, and where that data can be shared, each time the consumer logs onto a site that is party to tracking, either with a popup window or an e-mail, in real-time at the point of tracking. The consumer should also have, at the time of notification, the option to opt out of such tracking. Finally, the consumer should also have the option of saving such records in text form.