FTC to Examine Effects of Big Data on Low Income and Underserved Consumers at September Workshop #00037

Submission Number:
andrew bergwald
andrew bergwald pty ltd
Outside the United States
Initiative Name:
FTC to Examine Effects of Big Data on Low Income and Underserved Consumers at September Workshop
Matter Number:


Dear Sir, Please see attachment. The Internet is a database of records, and everybody uses a search engine like Google to extract the records related to their input. The records are in all forms of media, video, photo, print, and audio and are contributed by citizens, corporations, governments and social organizations from all over the world, from now and the past, while its rate of increase is still exponential. Although they can bring amusement or knowledge to the searcher, these records are lifeless information, and can be true, false, entertaining, offensive or incomplete. Every individual now is more informed, because they can access a nearly 100% proportion of the collective knowledge of humanity. They can search what is weather in Timbuktu, what year was Abraham Lincoln born, who was the first Australian Prime Minister, where is the coldest place, how a tap works, get a sense of what they'd like to do on a visit to Phnom Penh Cambodia and how it is to be there, find out about Brad Pitt's life growing up, estimated net worth, and enjoy viewing his different hairstyles, fashions, beards and families, or how cavemen lived. This widens the knowledge gap between those who choose to seek more knowledge and those who are more passive, because they engage more fully with the opportunity. We tell Google our key requirements, and in a split second it finds related contributions which are far too numerous for us to completely review. The information is centralized and accessible but is limited by the ability of the searcher to understand, and entities choosing to not contribute. You will not find out what I had for breakfast today, what Larry Page learnt yesterday as his company continues its research, and Facebook has no contact or office location information on its homepage. A Medical Practitioner can search what percentage of population have A+ blood type, while an Oncologist can find the most up to date published results of a new drug's clinical trial, and a technology reseracher has the most leveraged capability to access more information than anybody else by building search engines and artifial intelligence that reads and makes sense of the whole internet. Just as every citizen has more knowledge now than ever, so it is true of highly qualified and specialized professionals, and this is an accelerating force in their collective knowledge, research and development. More informed individuals communicate their knowledge to others and this accelerates the rate of new knowledge increase, it is true of 2014 compared to 2000, as it is 2000 compared to 1900, and it widens the gap between the most and least specialized in the community. The state of the art methods in existence today that can search the internet are a lot more advanced than when I first started using Google in the late 90's. IBM has developed and possesses Watson, a highly functional device, which beat two all time champions at the quiz show game Jeopardy. Over 3 episodes Watson answered 66 questions correctly and 9 incorrectly. The type of answer required is provided, and some examples(question/answer) are: Milorad Cavic almost upset this man's perfect 2008 Olympics, losing to him by one hundredth of a second : Michael Phelps* She "Died in the church and was buried along with her name. Nobody came" : Eleanor Rigby* It was the anatomical oddity of U.S. gymnast George Eyser, who won a gold medal on the parallel bars in 1904 : Missing a leg**leg( "missing a leg" is an incorrect answer because "leg" was correct,) Disneyland opens & the Peace symbol is created : 1950's 4-letter word for a vantage point or a belief : View