Policy Statements
Pages
Enforcement Policy Statement on U.S. Origin Claims
Federal Trade Commission
I. INTRODUCTION
Notice of Policy of Disclosing Investigations of Announced Mergers
Enforcement Policy Statement on Food Advertising
II. Legal Framework for Commission Action
A. Claims Describing the Absolute and Comparative Nutrient Content of Foods
- Absolute Nutrient Content Claims
- Comparative Nutrient Content Claims
- Synonyms for Nutrient Content Claims
- Implied Nutrient Content Claims
B. Nutrient Content Claim Disclosures
FTC Policy Statement Regarding Advertising Substantiation
Appended to Thompson Medical Co., 104 F.T.C. 648, 839 (1984), aff’d, 791 F.2d 189 (D.C. Cir. 1986), cert. denied, 479 U.S. 1086 (1987).
FTC Policy Statement on Unfairness
Appended to International Harvester Co., 104 F.T.C. 949, 1070 (1984). See 15 U.S.C. § 45(n).
The Honorable Wendell H. Ford
Chairman, Consumer Subcommittee
Committee on Commerce, Science, and Transportation
Room 130 Russell Office Building
Washington, D.C. 20510
The Honorable John C. Danforth
Ranking Minority Member, Consumer Subcommittee
Committee on Commerce, Science, and Transportation
Room 130 Russell Office Building
Washington, D.C. 20510
Dear Senators Ford and Danforth:
Statement of Policy Regarding Comparative Advertising
(a) Introduction