FTC Announces Action Against Major Marketer of Consumer Goods

Alleges Overhyped Advertising Claims; Consumers to Receive Millions in Refunds in Settlement

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Media Advisory


WHAT: The Federal Trade Commission will hold a press conference on Wednesday, Sept. 28, 2011, at 10:30 a.m. ET, to announce a settlement with a major marketer of consumer goods in a case alleging deceptive advertising.
WHO: David Vladeck, Director, FTC Bureau of Consumer Protection
WHEN: Wednesday, Sept. 28, 2011, at 10:30 a.m. ET. (The room will open 30 minutes early for media set up.)
WHERE: Federal Trade Commission
600 Pennsylvania Ave., NW, Room 432
Washington, DC

Call-in and Webcast Information: The toll-free phone number in the U.S. and Canada is (800) 398-9398, the confirmation number is 218386, and the chairperson is Bruce Jennings. The lines, which are for media only, will open at 10:15 a.m. ET. Please reference the confirmation number when joining the call. This event will be webcast.
PRESS CONTACT: Office of Public Affairs
TWITTER CHAT: Following the press conference, from 12:15-12:45 p.m., FTC staff will answer questions about the settlement on Twitter from its primary account @FTCgov. The public can participate using #FTCbcp during that time.


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