FTC Privacy Report

FTC's Privacy Report: Balancing Privacy and Innovation

On March 26, 2012, the FTC issued its final report setting forth best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data. The report expands on a preliminary staff report released in December 2010, which proposed a framework for consumer privacy in light of new technologies that allow for rapid data collection and sharing that is often invisible to consumers. The goal is to balance the privacy interests of consumers with innovation that relies on information to develop beneficial new products and services.


Does your company use personal information? Don’t collect more than you need, and only hold it as long as you have a business need...