There’s a text message scam making the rounds that could target your mail room staff, receptionist, or other employees. The FTC has tips on how you can protect your business.
You're a heartbreaker.
Don't you mess around with me.
With apologies to Pat Benatar, our version of her hit Heartbreaker could join Love Stinks, You’re No Good, and Lips are Movin’ on our slightly skewed Valentine’s Day playlist. Maybe it’s the decades of dealing with deception, but February 14th reminds us to remind others that sometimes hearts and flowers can give way to hurts and sours – and reports in the FTC Consumer Sentinel Database support what we’re saying.
Ads for health products often target Boomer Consumers, but those aren’t the only claims pitched to people looking toward retirement. An FTC action alleges a company called Online Trading Academy has taken in more than $370 million by gearing its deceptive representations to that demographic. In addition, the complaint alleges violations of the Consumer Review Fairness Act.
Does your company use endorsements in your advertising? Or perhaps you endorse other companies’ products. Then you’ll want to follow the FTC’s just-announced regulatory review of its Endorsement Guides.