In June, the Commission announced its first settlement with a mobile advertising network, InMobi. Among other things, the Commission’s complaint challenges the company’s location tracking practices. In this post, we explain the mechanism that the Commission alleges InMobi used to track users’ location without permission, and discuss technical steps that mobile operating systems have taken to try to address this practice.
Blog Posts Tagged with Big data
I’d like to introduce myself as the new Chief Technologist of the FTC, following in the footsteps of my predecessors, Latanya Sweeney, Steve Bellovin, and Ed Felten. As the Commission enters its 100th year, technological expertise will be more important than ever, and I’m excited to lead this charge.
In this regard, my agenda will include the following:
Online ads, exclusive online communities, and the potential for adverse impacts from big data analytics
Online advertising today is a big data analytic marvel, deciding in the time it takes to load a web page which ad, among billions, to deliver to which of billions of domains. Large and fast for sure, but what are the ramifications of some of the decisions ad networks are making?