In June, the Commission announced its first settlement with a mobile advertising network, InMobi. Among other things, the Commission’s complaint challenges the company’s location tracking practices. In this post, we explain the mechanism that the Commission alleges InMobi used to track users’ location without permission, and discuss technical steps that mobile operating systems have taken to try to address this practice.
Blog Posts Tagged with Mobile location analytics
Anyone can setup wireless sensors to record the appearance of your mobile phone’s Wi-Fi and Bluetooth probes to track where you are and where you have been –say, where you are when you're ambling through store or mall, or when you're walking or driving down a street. Some retail stores are experimenting with this technology to track your whereabouts, so FTC held a public hearing on the topic on February 19, 2014. Consumers and retailers already engage in loyalty programs. Should mobile phone tracking be part of loyalty programs?